"The Only Sport That Can Save Your Life" (World's Largest Swim Team Initiative)

I'm really loving the tag line -- "The Only Sport That Can Save Your Life" -- of the new 'world's largest swim team' initiative, which supports every (Canadian) child being able to swim 25 meters by the age of 12. I sure hope they make t-shirts. :-)
http://getswimming.ca

http://getswimming.ca

Comments
There are too many preventable deaths in the U.S., this organization is trying to turn that around: http://swimstrongfoundation.org/
What I like about this initiative that Canada is launching is how far-reaching the effort seems to be. And for kids, it's an achievable goal, just enough to motivate, not intimidate. I'd love for something like that to be launched in the U.S. But I'm grateful for organizations like Swim Strong--definite step in the right direction.